The vast majority of video game bloggers are focusing on promoting their blogs and forget or simply ignore a very important factor, which is communication. Learn to generate traffic is one thing, good communication skills is another, and both must be complementary.
To communicate clearly, you must follow three steps:
• Give a message
• Create interest
• Provide a way to remember
As a blogger for video games, you must communicate effectively in your blog. Not once, not twice, but every day. Let’s see these points more closely:
Give a message
I think this is something we take very seriously. We always write our articles in order to give a message. However, simply give a message is not enough. If we want our message to pass to the next level, we need to push people to action.
Give a message means we know what we’re trying to convey and what we want people to take at the end of the message. If we do not know what we want people to do, it will be very difficult to get action.
When someone reads your blog, it is important to draw a path for them. Communicate is also giving people a call to action that we want them to take.
• A person interested in what you write is more motivated to act
• An interested person is more likely to share your content with their friends
• An interested person is more willing to contribute via a comment
I think the logic is there, a person who does not feel interested in what you say will not feel concerned, a person who does not feel concerned by your message will not be willing to communicate with you.
Your message should not only be of value, but it must have value for them. They must see that what you share with others can assist them, inspire them and improve their video games knowledge and interest. Your content must be able to touch their motivations, their feelings and values or desires to which they are attached.
Provide a way to remember
Sometimes people do not act for the following reasons:
• They change their minds (sometimes in the last minute)
• They are busy and sometimes they simply forget your message
• They do not feel concerned by the call to action
Let’s focus on the first two reasons, because they are the most frequent, especially if you’ve passed the first two stages. Before they leave your blog, you must give them something that will remind them what you want them to do. At this level, I must admit that there is no magic formula, each one has their own method. Some use photos, videos, free reports, newsletters or social bookmarking.
Video games and Internet are evolving very quickly, whenever you discover new ways, always remember to include these three components in your articles. Keep in mind that communication is the key to success.